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  • 简介:and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements,length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads

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  • 简介:Tess’s story may thus be a,Alec is the nemesis and downfall of Tess’s life. His first name,Tess may be more an archetype or ideal to him than a flesh and blood woman with a complicated life. Angel’s ideals of human purity are too elevated to be applied to actual people

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  • 简介:length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks

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  • 简介:and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements,1. Introduction ……………………………………………………………… 1 1.1 Rationale of the study ……………………………………………………... 1 1.2 Definition of advertising …………………………………………………... 1 1.3 Focus of the present study ………………………………………………… 1 1.4 Sources of data ……………………………………………………………. 2 2. Lexical features …………………………………………………………… 2 2.1 Classification of advertising and its audience …………………………….. 2 2.2 Similarities at the lexical level ……………………………………………. 3 2.2.1 Few verbs are used ………………………………………………………... 3 2.2.2 Use of emotive words …………………………………………………….. 4 2.2.3 Make pun and alliteration …………………………………………………. 4 2.2.4 Use of weasel words ………………………………………………………. 5 2.3 Differences at the lexical level ……………………………………………. 6 2.3.1 Gender identity in advertisements…………………………………………. 6 2.3.2 Selection of Adjectives …………………………………………………… 7 2.3.3 Compound words …………………………………………………………. 8 2.3.4 Use of pronouns …………………………………………………………… 8 3. Syntactical features ……………………………………………………… 9 3.1 Similarities ………………………………………………………………… 9 3.2 Differences ………………………………………………………………… 10 3.2.1 Headlines ………………………………………………………………….. 10 3.2.2 Comparison of headlines of different types of ads ………………………... 11 4. Discourse features...……………………………………………………….. 12 4.1 Body copy of advertisements ……………………………………………... 12 4.2 Differences in body copy ……………………………………………. 12 5. Conclusion ………………………………………………………………… 14 Acknowledgement,by a contrastive study of advertisements on three types of products (daily consumer goods

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  • 简介:该文从三个方面解析了霍桑名著《红字》中海丝特·白兰的叛逆性格。首先,文章阐述了导致海丝特叛逆的原因;其次,详述了海丝特叛逆的种种表现。最后,提出了叛逆所带来的结果。

  • 标签: 《红字》 清教徒 霍桑 海丝特·白兰 叛逆性格
  • 简介:Carrie.Sister ,Sister ,the 

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  • 简介:In ,and ,is 

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  • 简介:Sister Carrie has been called the quintessential modern American novel. Through its characters and their story,a member of the upper middle class who falls from his comfortable lifestyle to a life on the streets. Neither Carrie nor Hurstwood earn their fates through virtue or vice,but rather through random circumstance. Their successes and failures have no moral value

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  • 简介:IntheprocessoflearningEnglish,proficiencyinvocabularyisthekeypointtostudyalanguagewell.Obviously,it’sverycrucialtoknowabouttheoriginandhistoryofthewords.ResearchonEnglishetymologyisconducivetomemory,interpretationandunderstandingofthewords.Generallyspeaking,EnglishetymologyiscloselyconnectedwithBritishhistory.WesternculturealsohasexertedprofoundimpactonEnglishetymology,whichleadstoconsiderableborrowingspouringintoEnglishvocabulary.Inbrief,thisdissertationwillinquireintoEnglishetymologypreliminarily.

  • 标签: 高校 高等教育 英语教学 教学方法 阅读教学
  • 简介:Pulsediagnosisisaspecialmethodofdiagnosingpatient’sdisease.Amathematicalmodelofthepulseispresentedinthispaper.Thefeatureparametersofthesphygmogramareextractedbasedonthesignalmodel.Thediscriminationandprincipalanalysisareemployedtoidentifythepulses.Theresultsarematchingwiththoseoftraditionalmethods.

  • 标签: PULSE DIAGNOSIS MODELING MULTIVARIATE ANALYSIS
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