Key Factors forProduct Innovation Success

(整期优先)网络出版时间:2017-10-20
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Productinnovationisoftendescribedasthe'lifeblood'ofacompany.Justlikebloodthatflowsthroughthehumanbody,productinnovationprovidessustenanceandthebasisforgrowth.Butproductinnovationisverychallengingformostcompanies.Thecostsinvolvedandtheriskoffailurearehigh.Researchindicatesnewproductfailureratesof