Data-driven Marketing Expected in China

(整期优先)网络出版时间:2014-01-11
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<正>Customerdataisrevolution-izingasaglobaltrendandChinaneedstofollowthetrend,saidabooknamed"InDataWeTrust"translatedbyRolandBergerStrategyConsultantsandChinaMachinePress."Thecustomerdatarevolutionhasmovedtothenextlevel.Tenyearsago,onlybigcompaniescouldaffordtoen-gageindatamining;today,everypizzadeliverycompanycandoit.Thedaysof