简介:摘要商务英语是指以服务于商务活动内容为目标,集实用、专业性和明确的目的性于一身,为广大从事国际商务活动的人们所认同和接受,并具备较强社会功能的一种英语变体。国际商务英语语言既具备普通英语的一般特征,又具有自身的独特性。其独特性主要体现在商务英语词汇、句式和语篇上。
简介:摘要:国家越来越重视义务教育的普及程度和水平,教育改革要求小学各学科教学都要进行变革。其中,小学语文学科可以启蒙小学生的字词水平,也对语言交际和逻辑思维培养有重要作用,在九年义务教育中占有重要地位。在小学语文教学中,教师应用的语言是否合适直接影响小学语文学科的学习效果,逐渐成为语文教学评价的重要考察部分。新课改对小学语文教学语言特点提出了新要求,教育专家和小学语文教师要重视起来,加大教学语言对教学效果的促进作用。
简介:factual information and sometimes shows a photos or an illustration of the product/service to give the target audience a better view about the advertised product.Persuasive advertisements are thus the instruments used by advertisers "who have defined their target audiences and determined the effect they hope to achieve through persuasive advertisements in the media" (Bolen 9). And a persuasive advertisement should try to persuade the potential customers to buy the new product. (Bolen 6) The persuasive function is not only limited to attracting the potential customer into buying a certain object,a piece of rock or a poem. The label of the English language is in fact a complex of many different 'varieties' of language in use in all kinds of situations in many parts of the world. Naturally,this communication process has a definite purpose to convince the target audience. The above three characteristics suggest advertising is closely connected with the society
简介:摘要由于小学生是刚刚步入义务教育的群体,在实际的教学过程中,教师教学语言的表达不仅能够具体、全面地体现教师自身的专业素质,还会对学生的语言水平以及语文综合能力产生直接、重要的影响。但是就目前的实际教学现状来看,我国小学语文教学还缺乏语言的活力。基于此,本文对小学语文教学语言特点进行了分析,从而帮助小学语文教师提高对语言的控制能力,激发学生的语文学习积极性。
简介:a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters.The whole paper is divided into five chapters. The first chapter traces back the origin of advertising and a brief introduction on the classifications,rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter,but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English
简介:摘要小学语文教学语言在教育过程中扮演者十分重要的角色。教师能否得当地使用教学语言体现着其教学水平和能力,彰显着其教学理念和风格,同时也对学生语文学习能力和综合素质的形成有着重要的指导作用。新时期教育事业快速发展,小学语文课堂也必须做到与时俱进,这就对广大小学语文教育工作者的工作能力提出了新的要求。在教学过程中,教师必须能够很好地掌握小学语文教学语言的特点,并且将其运用至实践,帮助学生从小培养起严谨的学习习惯,养成对课堂学习的兴趣,提升学生的积极性和参与度,使其更好地领略语文之美。